Dr. Sarah Saska is an academic turned entrepreneur and the co-founder and CEO of Feminuity. A globally recognized leader at the intersection of equity, innovation, and technology, she and her team have worked with more than 200 organizations across 20 countries, including global tech giants and grassroots movements, to embed equity into workplace cultures, products, and services.
During her PhD, she was among the first to identify how bias, exclusion, and harm were being hard-coded into emerging technologies, not only through technical decisions, but also through the limited perspectives of the teams building them. Her research helped establish equity-based frameworks for innovation, shaping what is now a widely adopted approach to identifying and addressing bias in technology. This work laid the groundwork for founding Feminuity.
She coined the concept of “diversity debt,” featured in her 2017 TEDx talk, which reframed diversity as a critical risk in the innovation economy and helped spark global conversations about tech’s social responsibility. She continues to advise organizations and research initiatives focused on the future of equity and innovation.
Sarah’s insights have informed national research and policy through advisory roles with the Harvard Business Review, NASA, and studies including "Who Are Canada’s Tech Workers?", "Tech for All", Canada's Gender Equity Roadmap, and "Tech for Women’s Justice." She also co-authored Inclusion, Intention, Investment with #MoveTheDial and contributed to the Sexual Assault Resistance Education (SARE) trial, later published in The New England Journal of Medicine, for its demonstrated impact in reducing campus sexual violence.
She has been named to Canada’s Top 100 Most Powerful Women (2015, 2017, 2021), Bay Street Bull’s Women of the Year (2022), and The Peak’s Emerging Leaders (2022), and has been recognized by Culture Amp and Create & Cultivate. She currently serves on advisory boards for the Morrissette Institute for Entrepreneurship and Western University’s School for Advanced Studies in the Arts and Humanities. She previously advised the Equality Fund and served on the board of Wen-Do Women’s Self-Defence.
Sarah is a sought-after speaker and trusted voice on equity, innovation, and the future of work. She has delivered keynotes in over 20 countries and regularly shares her insights with media, researchers, and policy leaders. Her commentary has appeared on CBC’s The National, Fast Company, The Globe and Mail, and podcasts such as Betakit and Girlboss.
As a Hungarian-Canadian, pansexual, Jewish woman and survivor, Sarah brings conviction and curiosity to her work, with strong opinions that are loosely held. She lives in Toronto with her family, including Gordon and Henry, who reliably attend most virtual meetings, whether or not they’re on the invite.
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