About Us

We strive to make better things and to make things better, for everyone.

We partner with innovative companies to build diverse teams, equitable systems, and inclusive products and workplace cultures.

We help companies build better things (i.e. products that are accessible and meet the needs of a diverse and global customer base) and make things better, for everyone (i.e. equitable and inclusive workplaces where employees are engaged and feel like they belong).


We are guided by the knowledge that companies that embed diversity, equity, and inclusion into the core of their business are more innovative, profitable, and sustainable.


What is fe•mi•nuity?

The collision of an equity-driven feminist practice and ingenuity.

‘Ingenuity’ is defined as the quality of being clever or inventive. For us, 'feminism' refers to an equity-based movement that benefits everyone. We believe that the combination of the two can help us build a future that brings everyone forward.

Image of the words “Feminism” and “Ingenuity” being linked together

What is the impact?

Happy people, better innovation.

Whether you are a startup or a Fortune 500 company, this work matters. Diversity, equity, and inclusion in the workplace is an asset for businesses and their employees.  Diverse teams build the capacity to foster innovation, creativity, and empathy in ways that homogenous teams seldom do.  That said, innovation and creativity only happen when your employees are happy. So by creating workplaces that allow people to feel like they belong - where they are respected, secure, and happy - you have the ability to significantly increase your capacity for innovation.

image reads: Let’s turn diversity, equity, and inclusion into your strength

Our Values



We identify root causes and use data to inform our intuition. We go beyond data and numbers and we learn the human stories.



We ‘show up’ for our colleagues, partners and clients. We are curious and possess the desire to know and understand others.



We take risks, reach beyond boundaries, and challenge the status quo. We say what think, even if it is uncomfortable.



We want to do work that matters. We have the drive to solve seemingly unsolvable problems.